5ire

At 5ireChain, a blockchain company dedicated to fostering a for-benefit economy aligned with the UN’s 2030 Sustainable Development Goals, I served as User-Centered Product Lead. In this role, I crafted strategies for Web3, Blockchain, and DeFi products, embedding sustainability into every aspect of product design.

I built and led a global product design team, managed cross-functional collaboration among 10+ professionals, and streamlined processes using Agile methodologies. I ensured brand and design cohesion across departments while driving partnerships and investments, including collaborations with the US Nebraska Police and the National Police Association.

My focus was on integrating sustainable technology with blockchain, creating inclusive, user-centered products that lead the market and align with 5ireChain’s vision for a sustainable future.