Casa Baez Segura Fundation
Service
Brand & Product
Role
Design Director
Year
2023
Agency
Project Link
Concept
Horizon of Hope: Crafting Beautiful New Beginnings
As Design Director, I led the reimagining of Casa Baez Segura’s website into a vibrant and welcoming digital hub. Starting with handmade illustrations that vividly tell the stories of supported children, I guided the team in crafting a design that brings the organization’s mission to life. Bold, bright colors and dynamic layouts were used to create an engaging experience that invites visitors to explore and connect emotionally with the cause.
This project was more than a visual redesign—it was about building a digital platform that embodies Casa Baez Segura’s dedication to transforming the lives of vulnerable children. By highlighting their impactful work, the website fosters deeper connections and inspires meaningful action from its audience.