Spectrum

As the lead for product vision and creative strategy, I played a pivotal role in driving business innovation and product development for regional and international brands. My contributions included crafting comprehensive product strategies, developing quick-to-market solutions, and fostering strategic partnerships to expand the company’s offerings.

I collaborated closely with web design and development teams, created premium and mass-market product lines, and presented new strategies to stakeholders. My efforts also involved influencing key accounts, vendors, and internal teams to support innovation plans, ensuring alignment across all touchpoints.

Clients included government agencies, critical infrastructure, and major international brands like Sepura, Kenwood, and Motorola. This role highlights my expertise in product strategy, design direction, and brand innovation within a global technology landscape.